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Nov 17
I am incredibly proud to be a member of Legendary Marketer. Dave Sharpe has built an amazing company and community. And because of that, Legendary Marketer has made it once again to Inc. 5000’s Faster Growing Education Companies in America.
If you’d like to join the 15 Day Challenge for just $1.99, let’s get started!
Mar 31
You’ve probably felt it before.
That itch for more.
More clarity.
More momentum.
More income.
More impact.
More you.
But here’s the problem:
Most people chase “more” by doing what they’ve always done—working harder, saying yes to everything, watching another motivational reel, hoping the fire lasts longer this time.
And then they wonder why they feel stuck.
Let me tell you the truth that changed everything for me:
You don’t get more by doing more.
You get more by becoming more.
That’s the exact reason we created Blueprint for Success—a transformational experience designed to help you not just level up your habits, but your identity.
This isn’t just another course on goal setting or productivity hacks.
This is a guided journey to help you:
And it works.
Why? Because it’s not about information—it’s about transformation.
So if you’re tired of spinning in circles, if you’re ready to finally feel like you’re on a clear path to something real…
Because the person you become over the next 90 days?
They won’t even recognize who you are today.
Mar 29
In a world full of content… connection is the currency.
You don’t need to post more. You need to connect deeper.
And if you’re a coach, creator, or online expert trying to build an authentic brand that sells without being “salesy,” this blog is your blueprint.
Below, I’m sharing 8 high-converting strategies that help you build trust, start real conversations, and create content that connects and converts.
Plus—I’ll give you a shortcut: grab my free resource “30 Viral Social Media Prompts to Spark Engagement & Sales”to start applying these strategies today.
Because most of us are stuck in the “content treadmill.”
You’re posting consistently, but not getting:
Here’s the truth: your content can be strategic and still human.
Let’s dig into the 8 strategies that make that happen.
Make your audience feel smart, ahead of the curve, or “in-the-know.”
Social Currency content is what people share to look good online.
Try posts like:
“Here’s what top coaches are doing differently this year…”
“Want early access to the exact checklist I use to plan content in 30 mins?”
📈 SEO Keywords: social media engagement strategy, how to go viral on Instagram, content that builds trust
Attach your content to routines or real-life moments.
Content tied to when people think about a topic tends to spread further.
Try:
“Your Monday morning content reminder…”
“Planning content while sipping coffee? Try this framework.”
📈 SEO Keywords: daily content prompts, best times to post for engagement, consistent content strategy
Posts that make people feel are posts that get shared.
Whether it’s empathy, empowerment, or a truth bomb—emotion is the shortcut to connection.
Examples:
“I used to feel invisible online. Then I tried this…”
“This one truth made me rethink my entire business.”
📈 SEO Keywords: emotional marketing content, how to connect with your audience on Instagram, brand storytelling prompts
Design content that encourages tagging, sharing, and saving.
Try CTAs like:
“Tag a friend who needs this today.”
“Save this for the next time you feel stuck.”
📈 SEO Keywords: viral Instagram content tips, how to increase saves and shares, content that spreads
Teach something helpful in 60 seconds or less.
People trust you when you help them before they pay you. Give them wins.
Examples:
“3 quick questions to niche down fast”
“This one caption formula boosted engagement by 40%”
📈 SEO Keywords: high engagement content ideas, short form educational content, caption ideas for Instagram
Stories create safety, relatability, and resonance.
Start with:
“I didn’t think this would work… until it did.”
“A client once told me they almost didn’t reach out because…”
📈 SEO Keywords: storytelling for business, how to share your story online, client story post examples
People buy into who they believe they are becoming.
Try:
“This is for the coach who’s done playing small.”
“Are you the kind of person who leads with value? You’ll love this.”
📈 SEO Keywords: brand voice identity, magnetic messaging tips, audience engagement psychology
FOMO, curiosity, and emotional deadlines drive action.
Post examples:
“Only 3 coaching spots left for April.”
“Enrollment closes at midnight—this is your sign.”
📈 SEO Keywords: urgency copywriting, how to create FOMO, social media CTAs that convert
If you’re wondering how to actually implement these strategies in your next post, I’ve done the work for you.
👉 Download 30 Viral Social Media Prompts to Spark Engagement & Sales
You’ll get:
📩 Get the free download here: CLICK ME
✨ Whether you’re a coach, consultant, or content creator—this will change the way you post.
At the end of the day, connection > content.
And when your audience feels seen, understood, and empowered—sales happen naturally.
You don’t need to go viral.
You just need to be visible, valuable, and you.
💬 What connection strategy do you want to try first? Drop it in the comments.
Jan 06
HOOK:
What if I told you that everything you know about marketing is actually working against you? Imagine spending thousands on ads that push people away, when there’s a simple pattern that makes them naturally want to buy from you. That’s exactly what I discovered after burning through my entire marketing budget in just two weeks, feeling completely defeated… until I stumbled upon something that changed everything.
STORY:
Let me take you back to where it all started. There I was, sitting in my home office at 2 AM, staring at yet another failed campaign. I’d tried everything – Facebook ads, Google ads, even cold calling (yeah, I was that desperate). Nothing was working. My message wasn’t landing, and worse, people seemed to be actively avoiding my business.
Then something happened that changed everything. I was at a marketing conference, feeling pretty discouraged, when I overheard someone mention “attraction marketing.” At first, I rolled my eyes – great, another buzzword, right? But what they said next stopped me in my tracks: “Stop chasing customers, and make them chase you.”
That’s when everything clicked. I realized I’d been doing it all wrong. Instead of pushing my message harder, I needed to pull people in. But here’s the real kicker – it wasn’t just about changing tactics. It was about understanding a fundamental pattern that makes people naturally want what you have.
You see, attraction marketing isn’t just about creating content or being helpful. It’s about mastering a simple pattern that makes everything else work. I call it the HSO Framework: Hook, Story, Offer. Let me break this down for you, because once you get this, everything else falls into place.
Every piece of content you create needs a hook that makes your dream customers think, “Wait, what?” It’s like throwing a pattern interrupt into their busy day. Here’s how I structure hooks that actually work:
Once you’ve got their attention, you need to take them on a journey. But here’s where most people get it wrong – they make the story about themselves. Instead, make your story a mirror where your dream customers can see themselves.
Remember when I told you about my failed marketing campaigns? That story works because every business owner has felt that pain. Your stories need to do the same thing – create emotional connection and build bridges of understanding.
Here’s where attraction marketing gets really powerful. When you’ve hooked them with curiosity and connected through story, your offer becomes the natural next step. It’s not about selling anymore – it’s about giving them a path to where they already want to go.
Now, let me show you how this plays out in real life. Every piece of content you create should follow this pattern:
HOOK: Start with something that makes them stop scrolling. Challenge their assumptions. Make them curious.
STORY: Share an experience that relates to their journey. Show them you understand their struggles because you’ve been there too.
OFFER: Give them a clear next step that feels natural and valuable.
Here’s where it gets really exciting. When you apply the HSO pattern across your entire digital presence, something magical happens. Your content starts working together, creating what I call an “Attraction Spiral.”
Your blog posts hook them in with valuable insights, your social media tells stories that keep them engaged, and your email sequences present offers that feel like natural solutions to their problems.
Want to know what’s really exciting? This pattern isn’t just some temporary hack. As marketing evolves and AI transforms how we reach people, the fundamentals of Hook, Story, Offer will become even more powerful. Why? Because they’re based on human psychology, not technology.
OFFER:
So here’s what I want you to do right now. Take one piece of content you’re working on and apply the HSO pattern. Start with a hook that makes people stop and think. Tell a story that makes them feel understood. Then present your offer as the natural next step.
But don’t stop there. If you want to truly master attraction marketing, you need to understand how to weave these patterns through everything you do. That’s why I’ve created a special framework that shows you exactly how to implement this in your business.
Remember, attraction marketing isn’t just about creating content – it’s about creating connection. When you master the Hook, Story, Offer pattern, you don’t just attract customers; you create true believers in your brand.
The question is: Are you ready to stop pushing and start pulling? The choice is yours, but I can tell you from experience – once you see this pattern working in your business, there’s no going back. Your marketing will never be the same.
Want to take this further? Start with your next piece of content. Use the HSO pattern I just shared with you. Watch what happens when you hook their attention, tell a story that resonates, and make an offer that feels like the natural next step. Then imagine what’s possible when you apply this across your entire business.
The future of marketing belongs to those who attract, not those who chase. Which side of that equation do you want to be on?
Nov 11
Let’s break down the 3-Step process that will guide you to success.
Every business kicks off with a direction. And guess what? You get to pick yours! There are millions of online niches out there, and all of them are packed with potential and profit. The magic happens when you pick a niche you’re passionate about or genuinely interested in—because that’s when the real fun begins!
No traffic, no business—it’s as simple as that. That’s why the first focus is building your audience within your chosen niche. Once you’ve got people coming to your site, you can start monetizing that traffic with affiliate marketing (and more). The right audience is your business’s lifeline.
With traffic flowing in, the income opportunities are endless. Affiliate marketing alone offers over 550 million products and services to promote, with commissions from just a few bucks to thousands. Here’s a quick math hack: To make $100,000 a year, you only need to sell a product that pays $50 in commission six times a day. Yes, it’s possible!
If you grasp this process and stick to the training, you’ll develop the skills to make this happen in any niche—and, over time, in multiple niches. So dive in, take action, and start your journey to financial success!
May 03
Semrush is one of the most powerful and cost-effective tools available to today’s online marketers – in fact, we like it so much that we did an in-depth review of
May 03
The winds of change are blowing through the digital marketing landscape, and affiliate marketing is no exception. The phasing out of third-party cookies by tech giants like Google is something
May 03
While the situation remains fluid, the possibility of a major platform like Tik Tok disappearing has Affiliates and Affiliate Managers scrambling to understand the implications. Emma Roberts, Head of Content
May 03
Affiliate marketing thrives on partnerships. It’s the dance between brands and publishers, where affiliates leverage their reach to promote products and earn commissions on sales. While it’s tempting to focus
May 03
Google has delayed the deprecation of third party cookies to an undisclosed time in 2025. In a statement published to The Privacy Sandbox, Google announced: “We remain committed to engaging …